Diploma in Marketing

 

 

The Diploma in Marketing (ICM) qualification will help you develop your ability to formulate implement & evaluate marketing strategies, manage, evaluate & control marketing programs, budgets, analysis of customer behavior and manage sales teams. Students will gain a strong skillset and understanding of customer needs.

 

Diploma in Marketing

Course Content

Module 1 – Advertising

Module 2 – International Business Communication

Module 3 – Marketing

Module 4 – Public Relations

Module 5- Quantitative Methods for Business Managers

The modules listed above maybe conducted in a different sequence.

 

Advanced Diploma in Marketing

Course Content

Module 1 – Customer Service

Module 2 – IT for Marketing Managers

Module 3 – Marketing Management

Module 4 – Management Theory & Practice

Module 5 – Buyer Behavior & Consumerism

The modules listed above maybe conducted in a different sequence.

Graduate  Diploma in Marketing

Course Content

Module 1 – Financial Management

Module 2 – International Marketing

Module 3 – Marketing Research

Module 4 – Strategic Marketing Management

Module 5 – Marketing Policy & Strategy (Case Study)

The modules listed above maybe conducted in a different sequence.

 

Course Duration

  • 6 Months · 5 modules over 1 semesters (semester duration: 6 months)
  • Lessons are conducted thrice a week

 

Assessment Methods

Candidates are assessed through assignments, tests and written examinations for all modules. The ICM Certification will be awarded upon successful completion of the program.

Graffins College will Award students who successfully complete this course with Completion Letter, Recommendation Letter & Attachment Letter and offers students with assistance in attachment, Job Placement & recommendation for further studies, both local & international.

Advancement

Graffins College graduates are granted exemption into Qualifi Business Management Program (UK)

Followed by an advanced standing for a Qualified Bachelors Degree or Industry Qualification of the students choice.

 

Admission Requirements

Entry into ICM Diploma Program requires completion of secondary education or equivalent.

  • One GCE A-Level plus three GCSEs (or equivalents) of 5 GCSEs
  • Suitable BTEC National award
  • Any qualification equivalent to one or more of the above
  • Minimum age 18 years
  • Applicants over age of 20 who do not hold one of the above may register providing that they have been in full time employment for minimum of 2 years & can produce a letter from employer for this.
  • Mature candidates: for candidates above age 25 who do not meet standard entry requirements must have been in employment for 5 years  & can produce a letter from employer for this.
  • Must Hold a management or senior supervisory position.
  • Those with Average grade less than C must attend bridging courses determined by Graffins College.
  • Admission to the program is subject to the approval of Graffins College Academic Board.

 

Intakes, Timings & More

  •  Prospective Students may register any time for this course. Classes Commence from April, July, October & December.
  • Class Timings Are As Follows:
  • Afternoon- 2.00 PM- 4.00 PM
  • Evening- 5.30 PM- 7.30 PM
  • Classes held at Moi Avenue Campus
  • Join now & Enjoy our Special Offer: 25% off on all courses!