Diploma in Marketing, Advertising & Public Relations

 

Diploma in Marketing, Advertising & Public Relations is part-time program is specifically designed to provide executives and managerial personnel with a rounded and in-depth knowledge of Marketing-related fields. It aims to enhance the professional skills and competencies of Marketing, Advertising & PR personnel.

 

Diploma in Marketing, Advertising & Public Relations

Course Content

Module 1 – Advertising

Module 2 – Buyer Behavior Consumerism

Module 3 – International Business Communication

Module 4 – Public Relations

Module 5-Marketing

The modules listed above maybe conducted in a different sequence.

 

Advanced Diploma in Marketing, Advertising & Public Relations

Course Content

Module 1 – Campaign Planning & Control

Module 2 – Financial Management

Module 3 – Management Theory & Practice

Module 4 – Strategic Marketing Management

The modules listed above maybe conducted in a different sequence.

 

Course Duration

  • 6 Months · 4/5 modules over 1 semesters (semester duration: 6 months)
  • Lessons are conducted thrice a week

 

Assessment Methods

Candidates are assessed through assignments, tests and written examinations for all modules. The ICM Diploma & Advanced Diploma will be awarded upon successful completion of the program.

Graffins College will Award students who successfully complete this course with Completion Letter, Recommendation Letter & Attachment Letter and offers students with assistance in attachment, Job Placement & recommendation for further studies, both local & international.

 

Advancement

Graffins College graduates are granted exemption into Qualifi Business Management Program (UK)

Followed by an advanced standing for a Qualified Bachelors Degree or Industry Qualification of the students choice.

 

Admission Requirements

Entry into ICM Diploma Program requires completion of secondary education or equivalent.

  • One GCE A-Level plus three GCSEs (or equivalents) of 5 GCSEs
  • Suitable BTEC National award
  • Any qualification equivalent to one or more of the above
  • Minimum age 18 years
  • Applicants over age of 20 who do not hold one of the above may register providing that they have been in full time employment for minimum of 2 years & can produce a letter from employer for this.
  • Mature candidates: for candidates above age 25 who do not meet standard entry requirements must have been in employment for 5 years  & can produce a letter from employer for this.
  • Hold a management or senior supervisory position.
  • Those with Average grade less than C must attend bridging courses determined by Graffins College.
  • Admission to the program is subject to the approval of Graffins College Academic Board.

Intakes, Timings & More

  •  Prospective Students may register any time for this course. Classes Commence from April, July, October & December.
  • Class Timings Are As Follows:
  • Afternoon- 2.00 PM- 4.00 PM
  • Evening- 5.30 PM- 7.30 PM
  • Classes held at Moi Avenue Campus
  • Join now & Enjoy our Special Offer: 25% off on all courses!